HUMAN BY WONDERLAND #32
A newsletter about design and creativity, and how they contribute to a better world.
Welcome to Edition #032 of HUMAN. For you today, we’ve got:
Tips to develop successful brand campaigns.
What are Neural Radiance Fields and how can you apply it to your digital projects.
Inspiring links from around the web.
The Spots Tblisi from Nika Belskaya.
Hey Wonderland, can you give some tips on developing successful brand campaigns?
Developing a successful brand campaign is essential for any business looking to increase brand awareness and drive sales, especially in these times. Here are a few tips that can help make your brand campaign a success:
Define clearly your target audience: Before you start planning your campaign, it's important to identify who your audience is. This will help you tailor your messaging and marketing efforts to the specific needs and interests of your target audience.
Establish a clear message: Your brand campaign should have a clear and consistent message that resonates with your target audience. This message should be communicated through all elements of the campaign, from the visuals to the copy.
In 2020, Nike launched a campaign with the message "Play for the World." The campaign featured a series of ads with athletes from around the world, all with the message that sport can bring people together and make the world a better place. The consistent message of the campaign helped to create a strong emotional connection with viewers and solidify Nike's brand as one that promotes unity and inclusivity.
Indicate the channels where your audience is. This can include social media, email marketing, influencer partnerships, and traditional advertising.
Use storytelling: People are more likely to remember and engage with a story than a list of facts or statistics. Use storytelling to create an emotional connection with your target audience and make your brand more relatable.
The Australian tourism board launched a campaign to encourage domestic travel called "Holiday Here This Year." The campaign used storytelling and emotional appeals to encourage Australians to explore their own country, rather than traveling overseas. The campaign featured a series of ads that highlighted the unique and beautiful destinations within Australia and the personal connections people can make with them. This campaign was successful in increasing domestic travel in Australia.
Have a data-driven approach to your campaigns. Track the performance of your campaign and analyse the data to see what is working and what isn't. Use this information to make adjustments to improve the effectiveness of your campaign.
What are Neural Radiance Fields and how can you apply it to your digital project
Neural Radiance Fields (NeRF) is a machine learning technique used for image generation. It is a type of neural network that is trained to generate new images by learning the underlying patterns and features of a given dataset of images. NeRF can be used for a variety of tasks such as image synthesis, super-resolution, and image editing.
It uses a set of mathematical equations to generate an image, rather than using pre-defined filters or rules. This allows (NeRF) to generate highly realistic images that are difficult to distinguish from real photographs. It can be used in areas such as self-driving cars, video
A neural radiance field is a fully-connected neural network that can generate novel views of complex 3D scenes, based on a partial set of 2D images. It is trained to use a rendering loss to reproduce input views of a scene.
How it can be applied to your digital project
Image generation for e-commerce websites: NeRF can be used to generate product images from different angles and in different lighting conditions, allowing customers to see the product from all sides.
Virtual try-on for fashion and beauty apps: NeRF can be used to allow customers to virtually try on clothes, makeup, and other products, providing them with a more realistic view of how the product will look on them.
Personalised product recommendations: NeRF can be used to generate images of products that are personalised to the individual user's preferences, making product recommendations more accurate and relevant.
Augmented reality apps: NeRF can be used to generate 3D models of objects and scenes, which can be used in a wide range of applications, such as computer graphics, video games, AR/VR, and more.
Website design: NeRF can be used to generate images that can be used as background images or illustrations on websites, which can make them more visually appealing.
However, it is worth noting that NeRF is a relatively new technique and it may not be widely adopted yet in website and apps, but it is a promising technology that can be used in many ways in the future.
Whether this technique is sustainable depends on its specific implementation, use case, and the energy source used to power the required computational resources. Renewable energy sources and energy-efficient hardware can help mitigate the environmental impact of NeRF in your projects.
This video shows you a glimpse of what the future of NeRF commercials could look like with AI-powered 3D.
What do you think? We’d love to hear your thoughts at firstname.lastname@example.org!
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We love this project from Nika Belskaya. The project is for Spots Tblisi, an Instagram page dedicated to people who want to spend their time in Georgia's capital properly.
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