HUMAN BY WONDERLAND #31
Discover more from Creative Currents
HUMAN BY WONDERLAND #31
A newsletter about design and creativity, and how they contribute to a better world.
And we’re back. Welcome to Edition #031 - and Edition #1 for 2023 - of HUMAN. We hope you’re all rested and ready for another epic year.
For you today, we’ve got:
Our branding predictions for 2023
A few thoughts on how AI will impact creativity moving forward.
Our usual digital round-up, from 2023 predictions through to AI advances.
The data driven artworks of Refik Anadol
Enjoy!
Our Perspective on the Evolving Landscape of Branding
Happy new year, from our team to yours. A year riddled with geopolitical, economical, and social challenges has gone by, leaving us in awe for 2023. In our ever-changing, fast-paced world, predicting what’s to come has become challenging, if not impossible. Even so, there is still immense value in understanding our recent past and forecasting what the year ahead holds. We’ve picked the brains of our brightest for their insights and predictions on how the geopolitical climate, current events, social issues and big themes such as new emerging technologies and climate change will influence the world of branding and the work we produce in the years to come.
AI, AI & AI
Already, just two weeks into the new year, and it can feel impossible to scroll the internet without coming across something AI related. There’s text-to-image AI, copywriting AI, and even 3D modelling AI (as you will see below). It feels like what was a pipe dream that was talked about casually over the past year or two has suddenly hit the internet and is taking it by storm. In short, AI is a reality, and it’s here to stay.
With the shift, it got us thinking: what does this mean for the creative industries? As a creative studio, we take enormous pride in the work that we produce for our clients, such as Drylaw and Wax Poetics, and our own SDD. We’re always looking to push boundaries and create something new and unique, something that grabs the user’s attention and makes them stop for a moment and say WOW. But, with AI shifting from being a buzzword to a reality, it’s made us ask what the future looks like.
To our mind, creativity can only be amplified by AI for the simple reason that there will always be a place for human curiosity and exploration in the creative process. Creatives learned to work with new tools like Photoshop and Illustrator when they first came on the scene in the 80s and early 90s, and now they’re a mainstay of the industry. We learned to work collaboratively through tools like Figma and Miro throughout the pandemic, and so too will we learn to amplify creativity through AI. What a copywriting AI starts, a human will refine and finish. What a text-to-image AI produces, a human will draw inspiration from it and amplify the idea. As far as we’re concerned, this is just the next step in the creative process.
See here a wicked cool combination of genAI and Augmented Reality hints at what the future of online shopping could look like.
What do you think? We’d love to hear your thoughts at hello@wonderland.studio!
Staybl is an inclusive browser that adjusts for hand tremors
AI vs. Humans: is AI already in the lead?
Gamification in UX design can be good, right up until isn’t, and it goes too far.
Science is making it possible to ‘hear’ nature in ways the human ear is unable to.
Predictions for 2023, Brand Experience and Creativity
The metaverse is coming, with or without Meta itself.
3D Avatar Diffusion: sculpting 3D digital avatars
OpenAI releases Point-E; it’s like Dall-E, but for 3D modelling.
How to keep up with tech and not get left behind.
With Patagonia leading the pack, what's next for sustainability in apparel?
With the global popularity of ChatGPT, this week we're featuring another search engine with AI woven into its core — You.com.
I experimented with video scripts on ChatGPT
Artist Refik Anadol infuses AI with creativity, using data to visualize unreal concepts. His artworks dazzle with color and movement. He builds them from massive collections of researched data and imagery. Pretty damn cool!
If you're enjoying HUMAN, feel free to share it with your friends and colleagues. We’re always happy to welcome new readers! If we’ve left you wanting more Wonderland, be sure to check out our latest work, follow us on Instagram, or have a read through the previous editions of HUMAN. Thanks the WONDERLAND Team.
