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HUMAN BY WONDERLAND #24
A newsletter about design and creativity, and how they contribute to a better world.
Hello, friends, and welcome to Edition #24 of HUMAN.
For you today, we’ve got:
The final article - Part 3 - of our series on our data-driven approach to creativity
Some unashamed self-promotion for our amazing new Wonderland website
Our curated corner of the internet, from electric planes to sustainable coffee
The extraordinary AI experiments of Mohammad Qasim Iqbal
As you may have gathered from our first two articles, shared in Editions #20 and #19, data has a huge role to play in our creative process. Check out our final article where we dive into its applications.
PSA: Prepare for unashamed self-promotion.
Over the past few months, we’ve been working hard behind the scenes to create our new Wonderland world and, at long last, it’s ready to be shared with you.
Our new brand draws on our close connections with nature and science and connects with our mission of helping sustainable brands grow and stand out in a hyper-connected world. We found the answer to our new brand in the uniqueness, fragility, and (im)possibility of nature; precious stones, blooming flowers and crystals were crafted from scratch, with each concept visualising how we help brands stand out in an increasingly busy and noisy market, and how we help our people grow.
With the help of Natural Language Processing (NLP) - a branch of linguistic AI - we analysed the words most commonly used in our communications, resulting in a visual system that reflects our values and our data-driven process.
One of the main challenges was setting ourselves the goal of improving the sustainability of the website. We achieved this by applying the sustainable techniques that we learned through our Sustainable Digital Design initiative. Throughout the design and development phases, we made conscious decisions to reduce CO2 emissions and increase the site’s sustainability. Moving forward we will also be dedicating time to monitoring the usage and emissions of the website and continue optimising it to the best of our ability.
Internally, alongside writing Wonderland’s next chapter, the team is also working to gain our B-Corp certification. As we move through the process, we’ve begun implementing strategies and policies to better our social and environmental impact.
So, here we are, six years down the line with a new website, a sustainable initiative underway, and our B Corp application process nearly done. In that time we’ve had the privilege of working alongside some of the best and brightest minds across fashion, entertainment, creativity, finance, and music, to name a few categories.
We’d like to take this moment to both celebrate this next chapter, and also thank every one of our clients, collaborators, and friends who have joined us on this incredible journey.
Here’s to the next chapter, and the next generation, of Wonderland.
Would a carbon label on your food change the way you shop?
Curious about how future-proofed vertical farming is?
Looking for a new podcast? Climavores is all about eating on a changing planet.
An Amsterdam neighbourhood is bringing the city closer to a car-free future.
A sustainable alternative to Coffee pods thanks to Swiss company, CoffeeB
The next stage in the great resignation? Top talent is quitting for climate tech.
Google Maps will now pick the most efficient route for EVs
Dutch students have created a car that captures more CO2 than it emits.
Haarlem (NL) has banned public ads for meat due to it’s environmental impact.
Heart Aerospace’s new ES-30 passenger plane has zero emissions.
This week, we wanted to share the extraordinary experiments of Mohammad Qasim Iqbal, and his AI-generated structures that explore renaissance and baroque facades with delicate, fabric-like elements. Enjoy!
If you're enjoying HUMAN, feel free to share it with your friends and colleagues. We’re always happy to welcome new readers! If we’ve left you wanting more Wonderland, be sure to check out our latest work, follow us on instagram, or have a read through the previous editions of HUMAN.
Thanks for reading,
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